Giant posters vilifying the financier George Soros have gone up all over Hungary - the crudest step in the latest campaign by the rightwing Fidesz government against the 86-year-old Hungarian-born philanthropist.
Many Hungarian Jews fear that open or concealed anti-Semitism lies behind the campaign. The government strenuously denies this.
The posters show a grinning Mr Soros beside the words, "Don't let Soros have the last laugh".
In smaller letters at the top of the poster is the message, "99% reject illegal immigration."
The government has spent an estimated 5.7bn forints (€19m; £16.3m; $21m) on the campaign, which follows an earlier series of poster campaigns and "national consultations" designed to stir up public feeling against refugees.
Even Israel is getting in a few shots.
What appears to have irritated the Hungarian government most is a series of statements by Mr Soros over the past two years in favour of controlled immigration to Europe, the US and Canada.
In an article in the journal Foreign Policy in July 2016, Mr Soros suggested that Europe might accept 300,000 refugees a year directly from Turkey, Jordan and Lebanon. He also sees selected immigration as one of the solutions to labour shortages in many fields in Europe, from IT to care homes.
Like the Hungarian government, however, he emphasised that refugee resettlement and relocation programmes must be voluntary, not compulsory.
Is the campaign anti-Semitic?
The Hungarian government also stands accused of whipping up anti-Semitism with the anti-Soros posters. Mr Soros has Jewish roots, and as a nine-year-old during the Holocaust in German-occupied Hungary, he helped warn Jewish families about imminent deportations.
Many government posters have had anti-Semitic graffiti scrawled on them. The posters on the floors of Budapest trams were deliberately placed so passengers would have to tread on Mr Soros's face.
Andras Heisler, leader of the Jewish community in Hungary, personally appealed to Prime Minister Viktor Orban to end the poster campaign.
Mr Orban rejected the appeal and suggested that Hungarian Jews do more to oppose Muslim immigration to Europe.
The controversy is already overshadowing the planned visit of Israeli Prime Minister Benjamin Netanyahu to Hungary on 18 July.
Israel's ambassador to Hungary initially denounced the anti-Soros campaign, saying it "sows hatred and fear", but then Israel's foreign ministry issued its own statement critical of George Soros. According to Israeli reports, the change in tone had been ordered by Mr Netanyahu's office.
The ministry complained that the philanthropist "continuously undermines Israel's democratically elected governments by funding organisations that defame the Jewish state and seek to deny it the right to defend itself".
I'm sure none of this phases the old bastard but it is encouraging to see the pushback against his relentless scheming.